Refreshed ‘Be all you can be’ ads coming after Jonathan Majors arrest

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Refreshed ‘Be all you can be’ ads coming after Jonathan Majors arrest
By Davis Winkie
Mar 28, 07:04 PM
Army Enterprise Marketing Office staff visited units in Georgia at Fort Benning and Fort Stewart in 2022 to shoot photos and video for the first round of “Be all you can be" content. (Davis Winkie/Staff)

HUNTSVILLE, Ala. — U.S. Army marketers are retrofitting old advertisements to avoid losing costly commercial slots left vacant after actor Jonathan Majors’ arrest Saturday, officials told Defense News and Army Times. The arrest led the service to pull two ads in its rebrand campaign featuring Majors on Sunday.

“We have other content as part of the ‘Be all you can be’ campaign,” Army Under Secretary Gabe Camarillo, the service’s No. 2 civilian official, said during a Tuesday media event at the Association of the U.S. Army’s Global Force Symposium.

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