Posted on Aug 16, 2014
Which Army Slogan did you join with? Mine was "Be All You Can Be " in the Army (1989)?
144K
3.6K
725
217
217
0
2006 to present
"Army Strong" is the recruiting slogan that is used currently by the United States Army. The composer of the song used in the Army Strong television commercials is Mark Isham.[3]
2001 to 2006
A humvee wrapped with the slogan in April 2006
"Army of One" was a relatively short-lived recruiting slogan. It replaced the popular "Be All You Can Be" and was replaced in 2006 by the new slogan "Army Strong".[4]The Army of One slogan was meant to mean as described Sun Tzu's Art of War in Chapter VI Weak Points and Strong, that you are only as strong as your weakest link,if the enlisted soldiers are not trained by the non commissioned officers,because the officer are not with troops and checkout what they need,a Army is very weak. The reason for the replacement is believed to be[by whom?] that the slogan "Army of One" is contrary to the idea of teamwork.[citation needed] It is unknown whether this slogan was taken directly from the poster for the 1976 Clint Eastwood film The Outlaw Josey Wales, which had "An Army of One" under a drawing of the Josey Wales character. The "One" in the slogan was an acronym, standing for Officers, Non-Commissioned, and Enlisted,[citation needed] the three types of Soldiers in the US Army.
1980 to 2001
Be All (That) You Can Be was the recruiting slogan of the United States Army for over twenty years.[5] This popular slogan was created by Earl Carter while at the advertising firm N. W. Ayer & Son. He was awarded the Outstanding Civilian Service Award for his efforts.[6] In his autobiography Soul of It All, Michael Bolton claims to have sung the jingle in the early 1980s.[7]
1971 to 1980
"Today's Army Wants to Join You" was a recruiting slogan from the 1971 Volunteer Army (Project VOLAR) campaign, which was introduced as the country prepared to transition to an all-volunteer military. When N. W. Ayer & Son, who were engaged by the US Army, believed they felt the army said "Today's Army is changing; we want to meet you half way", the firm came up with that slogan. General William Westmoreland asked "Do we have to ask it that way?" but agreed to the campaign. The slogan was replaced by "Join the People Who've Joined the Army" in 1973, which later evolved into "This is the Army."[8]
Slogan was written in 1971 by Ted Regan Jr., Executive Vice President and Executive Creative Director of N.W. Ayer, the Army's ad agency. Regan also wrote the follow up slogan, "Join the people who've joined the Army."
Circa 1950s–1971
"Look Sharp, Be Sharp, Go Army!"was a recruiting slogan in the 1950s and 1960s. The Big Picture,[disambiguation needed] public announcements on broadcast television, and highway roadway signs advertised the slogan during a time of a national draft of young men 18 to 34 years of age. The advantage of volunteering for Service, vice being drafted, was choosing the career field you wanted to serve and/or first unit or location of assignment.
World War I
"I Want YOU for US Army" featured on a poster of Uncle Sam painted by James Montgomery Flagg.
http://en.wikipedia.org/wiki/Slogans_of_the_United_States_Army
https://www.youtube.com/watch?v=9-Mc1uQW8RI
"Army Strong" is the recruiting slogan that is used currently by the United States Army. The composer of the song used in the Army Strong television commercials is Mark Isham.[3]
2001 to 2006
A humvee wrapped with the slogan in April 2006
"Army of One" was a relatively short-lived recruiting slogan. It replaced the popular "Be All You Can Be" and was replaced in 2006 by the new slogan "Army Strong".[4]The Army of One slogan was meant to mean as described Sun Tzu's Art of War in Chapter VI Weak Points and Strong, that you are only as strong as your weakest link,if the enlisted soldiers are not trained by the non commissioned officers,because the officer are not with troops and checkout what they need,a Army is very weak. The reason for the replacement is believed to be[by whom?] that the slogan "Army of One" is contrary to the idea of teamwork.[citation needed] It is unknown whether this slogan was taken directly from the poster for the 1976 Clint Eastwood film The Outlaw Josey Wales, which had "An Army of One" under a drawing of the Josey Wales character. The "One" in the slogan was an acronym, standing for Officers, Non-Commissioned, and Enlisted,[citation needed] the three types of Soldiers in the US Army.
1980 to 2001
Be All (That) You Can Be was the recruiting slogan of the United States Army for over twenty years.[5] This popular slogan was created by Earl Carter while at the advertising firm N. W. Ayer & Son. He was awarded the Outstanding Civilian Service Award for his efforts.[6] In his autobiography Soul of It All, Michael Bolton claims to have sung the jingle in the early 1980s.[7]
1971 to 1980
"Today's Army Wants to Join You" was a recruiting slogan from the 1971 Volunteer Army (Project VOLAR) campaign, which was introduced as the country prepared to transition to an all-volunteer military. When N. W. Ayer & Son, who were engaged by the US Army, believed they felt the army said "Today's Army is changing; we want to meet you half way", the firm came up with that slogan. General William Westmoreland asked "Do we have to ask it that way?" but agreed to the campaign. The slogan was replaced by "Join the People Who've Joined the Army" in 1973, which later evolved into "This is the Army."[8]
Slogan was written in 1971 by Ted Regan Jr., Executive Vice President and Executive Creative Director of N.W. Ayer, the Army's ad agency. Regan also wrote the follow up slogan, "Join the people who've joined the Army."
Circa 1950s–1971
"Look Sharp, Be Sharp, Go Army!"was a recruiting slogan in the 1950s and 1960s. The Big Picture,[disambiguation needed] public announcements on broadcast television, and highway roadway signs advertised the slogan during a time of a national draft of young men 18 to 34 years of age. The advantage of volunteering for Service, vice being drafted, was choosing the career field you wanted to serve and/or first unit or location of assignment.
World War I
"I Want YOU for US Army" featured on a poster of Uncle Sam painted by James Montgomery Flagg.
http://en.wikipedia.org/wiki/Slogans_of_the_United_States_Army
https://www.youtube.com/watch?v=9-Mc1uQW8RI
Edited >1 y ago
Posted 10 y ago
Responses: 350
I joined the Marines first. They were "looking for a few good men with the metal to be marines" (coolest TV commercials EVER, by the way) When I joined the second time, the Army was "Be all you can be"
(3)
(0)
This has not been used, but is the motto that I use for the Army. "Be the examplar".
(3)
(0)
I too joined under the "Be All that you can be" slogan. I joined in 1999 and that was the slogan I remember even as a kid on the TV commercials.
(3)
(0)
Suspended Profile
Army of One (2003)
SFC Davis,
I'm glad you explained the "Army of One" theme. When I first heard that motto, I pictured Rambo.
When I joined it was Army Strong, our current motto. I think the current one is the best out of all the ones you mentioned. The worst has got to be, "This is the Army." Worst motto ever.
I'm glad you explained the "Army of One" theme. When I first heard that motto, I pictured Rambo.
When I joined it was Army Strong, our current motto. I think the current one is the best out of all the ones you mentioned. The worst has got to be, "This is the Army." Worst motto ever.
(3)
(0)
SSG Jeffrey Spencer
Never liked the Army of One motto. Completely dissed the teamwork needed to be successful.
(2)
(0)
SFC Joe S. Davis Jr., MSM, DSL
I agree, especialy fighting the GWOT, SMDH, it took a Nation not a "Army of One " to fight the terroism of America in my opinion
(9)
(0)
SPC Charles Brown
The Army of One motto left out the Warrant Officers corps. I see this as a slight against them.
(1)
(0)
(1)
(0)
Back when I joined....it was "Look Sharp, Be Sharp, Go Army!"....that was 50 years ago!
My 2nd entrance in the Army...it was "Today's Army Wants to Join YOU!"
My 3rd entrance in the Army (my Direct Commission) was "Be All That You Can Be!"
After that...I was sloganed out! LOL
My 2nd entrance in the Army...it was "Today's Army Wants to Join YOU!"
My 3rd entrance in the Army (my Direct Commission) was "Be All That You Can Be!"
After that...I was sloganed out! LOL
(2)
(0)
SFC Joe S. Davis Jr., MSM, DSL
CPT Phil Bronner first and foremost thank you for your service. Roger that on the Slogans.
Maj Marty Hogan SGT (Join to see) SPC Margaret Higgins SGT David A. 'Cowboy' Groth CW5 Jack CardwellCOL Mikel J. Burroughs CPL Dave Hoover Lt Col Charlie Brown Lt Col John (Jack) Christensen SCPO Morris Ramsey TSgt Joe C. PVT Mark Zehner LTC (Join to see) Capt Dwayne Conyers PO1 Tony Holland Sgt (Join to see) SGT Elizabeth Scheck SGT James Murphy PO3 Bob McCord
Maj Marty Hogan SGT (Join to see) SPC Margaret Higgins SGT David A. 'Cowboy' Groth CW5 Jack CardwellCOL Mikel J. Burroughs CPL Dave Hoover Lt Col Charlie Brown Lt Col John (Jack) Christensen SCPO Morris Ramsey TSgt Joe C. PVT Mark Zehner LTC (Join to see) Capt Dwayne Conyers PO1 Tony Holland Sgt (Join to see) SGT Elizabeth Scheck SGT James Murphy PO3 Bob McCord
(8)
(0)
SFC Joe S. Davis Jr., MSM, DSL
CPT Phil Bronner first and foremost thank you for your service. Roger that on the Slogans.
Maj Marty Hogan SGT (Join to see) SPC Margaret Higgins SGT David A. 'Cowboy' Groth CW5 Jack CardwellCOL Mikel J. Burroughs CPL Dave Hoover Lt Col Charlie Brown Lt Col John (Jack) Christensen SCPO Morris Ramsey TSgt Joe C. PVT Mark Zehner LTC (Join to see) Capt Dwayne Conyers PO1 Tony Holland Sgt (Join to see) SGT Elizabeth Scheck SGT James Murphy PO3 Bob McCord
Maj Marty Hogan SGT (Join to see) SPC Margaret Higgins SGT David A. 'Cowboy' Groth CW5 Jack CardwellCOL Mikel J. Burroughs CPL Dave Hoover Lt Col Charlie Brown Lt Col John (Jack) Christensen SCPO Morris Ramsey TSgt Joe C. PVT Mark Zehner LTC (Join to see) Capt Dwayne Conyers PO1 Tony Holland Sgt (Join to see) SGT Elizabeth Scheck SGT James Murphy PO3 Bob McCord
(8)
(0)
Read This Next