Posted on Jul 12, 2021
Covid Australia: 'Graphic' vaccine advert sparks backlash
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An Australian vaccine advertisement has sparked a backlash, with many criticising its graphic depiction of a young woman suffering from Covid.
The government advert shows the woman in a hospital bed gasping for air while hooked up to a ventilator.
The text reads: "Covid-19 can affect anyone…Book your vaccination."
But critics say the advert unfairly targets young people, considering under 40s will only be able to access the vaccines at the end of the year.
Official health advice also recommends that young people wait for a Pfizer jab instead of the available AstraZeneca jab. Australia has a shortage of Pfizer supplies.
The advert is currently only being shown in Sydney, which is in the grip of an outbreak of the Delta variant and is in its third week of lockdown.
The government advert shows the woman in a hospital bed gasping for air while hooked up to a ventilator.
The text reads: "Covid-19 can affect anyone…Book your vaccination."
But critics say the advert unfairly targets young people, considering under 40s will only be able to access the vaccines at the end of the year.
Official health advice also recommends that young people wait for a Pfizer jab instead of the available AstraZeneca jab. Australia has a shortage of Pfizer supplies.
The advert is currently only being shown in Sydney, which is in the grip of an outbreak of the Delta variant and is in its third week of lockdown.
Covid Australia: 'Graphic' vaccine advert sparks backlash
Posted from bbc.com
Australia
Medical
Health
Posted >1 y ago
Responses: 9
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PO1 William "Chip" Nagel
Lt Col Charlie Brown It's Australia, From My adventures with Aussie Sailors I remember them not wasting a lot of effort with "Niceties"
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SSgt (Join to see)
side note is no one noticing this man's name is Lt Col Charlie Brown ? Awesome name sir! Agreed this is propaganda level advertisement
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The clinical fact is that those who die from This Virus experience prolonged suffocation.
Rich
Rich
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Some people need to see the realities of covid. I don't know how they are in Australia but here in the US, a lot of people don't take it seriously until it happens to them or someone they know.
So no it's not "unnecessarily graphic." It's completely necessary to be this graphic. And for anyone to think it's "too graphic" please. We show much worse on TV, even on medical dramas.
So no it's not "unnecessarily graphic." It's completely necessary to be this graphic. And for anyone to think it's "too graphic" please. We show much worse on TV, even on medical dramas.
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