Is Threads really a 'Twitter killer'? Here's what we know so far

https://www.npr.org/2023/07/06/ [login to see] /threads-twitter-instagram-musk-zuckerberg
Another day, another new app promising to replace Twitter.

The hierarchy of text-based social media platforms started looking shaky as soon as Elon Musk took over Twitter last year, and it's only grown more unstable as he continues rolling out abrupt and unpopular changes on the platform.

That has sparked a host of challengers vying for Twitter's beloved throne, the latest of which is Threads, which was unveiled late Wednesday by Meta, the parent company behind Facebook.

Threads already appears to have a leg up on other Twitter competitors, gaining 30 million users in less than 24 hours.

But could it go all the way, banging the final nail in Twitter's coffin? It may not be so simple.