A Right-Wing Media Outfit Powers Larry Elder's Bid For California Governor

https://www.npr.org/2021/09/14/ [login to see] /right-wing-media-outfit-powers-larry-elders-bid-for-california-governor
Of all the candidates trying to unseat California Gov. Gavin Newsom in the recall election wrapping up Tuesday, conservative talk show host Larry Elder has the best chance.

Elder works for the right-wing broadcaster Salem Media Group, an outfit that has quietly become one of the most powerful forces in conservative media, with hosts who peddle discredited claims about COVID-19, last year's elections and more.

But Salem Media is not merely an employer for Elder; it is a platform, a vehicle and an outright backer for him in this race. Polls suggest the recall attempt will fail. Yet Elder stands out as the candidate likely to post the most votes should Newsom falter. And whatever success he has derives, in large part, from the significant support of Salem Media.

Salem Media Group contributed $35,000 to Elder just last week (under California law, corporations are allowed to give money directly to candidates' campaigns). On Sunday, Elder was the featured speaker at an annual event sponsored by the conservative website Townhall and KRLA-AM radio in Southern California, the home station for Elder's nationally syndicated radio show. Both outlets are owned by Salem Media.