Artificial intelligence has permeated the tech sector, and more and more platforms are adding it to the user experience. Recently, Google integrated AI for basic searches. If you Google a question, an AI-generated text box pops up at the top of the page with an answer.
Though technology reporter Kara Swisher says Google’s AI is becoming pretty accurate, it could hurt media companies. Offering the answer through AI dissuades people from clicking on news content, therefore slowing web traffic to media sites. That could lead to a drop in revenue, further hurting media companies struggling to survive in the digital age.