It's spooky how fast Spirit Halloween stores pop up. Here's how the retailer does it

https://www.npr.org/2021/10/05/ [login to see] /spirit-halloween
In the world of spooky commerce, there's one name that rises above the rest: Spirit Halloween. The seasonal retailer sells costumes, decorations and just about anything else somebody might need for Halloween.

Despite only operating from early August to early November, Spirit Halloween has become as much a part of the fall season as pumpkin patches and sweater weather, and with more than 1,400 locations in the United States and Canada, it's not hard to understand why.