Junk food companies say they're trying to do good. A new book raises doubts

https://www.npr.org/sections/goatsandsoda/2023/02/01/ [login to see] /junk-food-companies-say-theyre-trying-to-do-good-a-new-book-raises-doubts
So how do you get people to drink more soda?

That's a question Coca-Cola and other soda makers are wrestling with as soda drinking has waned in U.S. and European markets.

In the 2010s, Coke made a big push into rural parts of lower income countries to sell more soda. So they made smaller, more durable bottles – a 1-cup serving size that could be sold more cheaply and last longer on the shelves.

They built solar-powered coolers that allowed sellers to keep Coke bottles cold in places off the electrical grid – and offer mobile phone-charging to their customers.

And they launched "splash bars" – small businesses run by women that sold shots of Coke, Fanta and other Coca-Cola products for as low as 7 U.S. cents a serving to make the beverage affordable to everyone.