Allen Carr's 'Easy Way' method helped millions quit smoking, but medicine never took it seriously...

In the ‘90s, John Dicey was smoking himself to death — 80 cigarettes a day, or four American packs. So for him, meeting Allen Carr was a bit like meeting a rock star, if that rock star that had just miraculously cured him of a terminal illness.

“If you’re lucky enough to meet the person who saved your life, it’s an overwhelming feeling,” Dicey said. “I was once very lucky to meet David Bowie, and he had exactly the same effect.”

Dicey is an executive at Allen Carr’s Easyway, the company behind the best-selling stop smoking books and seminars.

Before meeting the man himself, Dicey first met one of Carr’s stop-smoking practitioners at an Easy Way seminar in London, where the method started.