Designing Our World: The Connection Between A Sound And A Brand : 1A

Sonic branding is designed to trigger a Pavlovian response in the listener, but instead of making you drool, it's meant to make you buy

We dive into the world of sonic brands with Steve Keller and Raja Rajamannar, and talk to some of the trade's finest craftsmen about what it takes to make an iconic sound and whether that has anything to do with an iconic product.

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Interesting concept. And it does work