This artisanal coffee company wants you to know it's very aggressive and hyper-masculine

Good heavens man, sensitivity for sensitivities sake. The author takes umbrage to a guy kicking a terrorist in the head, some gun play, the ladies bikini and the taxidermified deer. Makes me want to order the coffee just to be ornery.

The company knows their niche and caters to it. I don't think they really intend to sell to hypersensitive degenerates like the author of this article. It's a sad world in which individuals need perpetual validation from things like a coffee ad.

trailblaze = tb()

if ('tb == none')
then ('tb = 0 points')
return