Posted on Dec 11, 2016
As a small business owner and/or entrepreneur, what is one area of digital marketing you struggle with?
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Small Business
Entrepreneurship
Marketing
Social Media
Email
Posted 8 y ago
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The one your going to run into, over and over again is these people that slam your business on Yelp, Google Reviews, Yahoo Reviews, that never approached you in person to resolve an issue with your business. They are out there and they will write some bad posts and there is basically nothing you can do about it but find a way to respond to the posts online. To counter that, the best advice I can give is to have an ongoing survey running inside your business in exchange for a small future discount or free item. With that you will typically have a running barometer of your business and can tell some of the fake complaints based on time / date.
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LT John Chang
The day you stop safeguarding your reputation - online or otherwise - better be the day you close your doors. Because Yelp and these other reviews are online, people think it's an "online problem."
While it may be there in black and white, the reality is that it began when they first heard about you. This may be word of mouth or the first time a customer walks through your doors and experiences your business.
Internet marketers love talking about "sales funnels" and various metrics. These are nice numbers to make us feel in charge, and people respond to tactics. But if you fail to build relationships, sooner or later you'll feel the Amazon / Walmart effect.. even if you believe you're immune as a service provider.
While it may be there in black and white, the reality is that it began when they first heard about you. This may be word of mouth or the first time a customer walks through your doors and experiences your business.
Internet marketers love talking about "sales funnels" and various metrics. These are nice numbers to make us feel in charge, and people respond to tactics. But if you fail to build relationships, sooner or later you'll feel the Amazon / Walmart effect.. even if you believe you're immune as a service provider.
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All of it! I'm taking a course on Marketing right now, through Digital Art Live (I'm an artist and writer), and the questions we had to answer for homework were brutal! I just don't think that way. So, having to turn my brain around to start to understand the current market is HARD! I have to say, a lot of it is fear. Fear that people will hate me and the work that I am trying to do. That they will think that I'm pushing my products down their throat. That they will call me out as being a fake/imposter. It's all hard. Shoot, I have a book out now under a pen name and it has 1 sale. I have stories out under my real name and have made a total of $30 in the last 7 YEARS on 4 books total...Yeah...social marketing sucks. LOL.
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Construction of marketing funnels and linking into automation. That being said my second problem is with marketers who don't know the real extent of what this takes or the importance of content tilts in different verticals in regards to high ticket conversions. Frustrating...
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