What are your thoughts on personal branding and how much should Veterans re-brand themselves once they are in corporate America?

No issue with it but if you must re-brand completely know that it'll take time. There are aspects of the military culture that is seen as weird in the civilian sector and will take time to go away. Saying things like "Roger" for example.

Rebranding yourself is essential. Not many civilian jobs out there for what you did in the military; there are some but even those are different from what you did on active duty. As someone has mentioned, you need to take your skills and traits from the military and adapt them to what you want to do in civilian life. Some of the worst veterans I have observed in the workplace are those who refuse to leave their military life behind them; the civilian workforce could care less that you were senior, chief, colonel, captain, sergeant, whatever. They want to see a you doing things that help the company now.

Personal branding is about how we market ourselves. How we dress, how we act, and how we speak. It is our overall presence which includes social media. If we look at many of the articles on TheMuse, Careerealism, Hired, Business Insider (to say a few), we see a trend and many articles about personal brand.

At the Senior Leader TAP course at Fort Richardson it was stressed to us every day. Some folks will accept this new identity of what they want to be after the Army. Others struggle but that is purely personal.

I've been active with Toastmasters to help speak my brand and joined the Project Management Institute Alaska Chapter to immerse myself into my future profession.

Everyone will craft their own brand, I can only share what I've done so far as I prepare to Retire.