What are ways to improve the unit pride in my unit with those on Social Media?

Sir, I am a huge fan of utilizing social media for the same reasons. I am in the National Guard and we cater to the community also and just our soldiers. I pretty much took on the role of a Social Media Officer my company. I created a page and often post content on it for members of the unit and their families. While we are training I ensure we try to collect any media from our training and post it on the site. I also post events in our units history. Now we have additional Company level Senior NCOs and officers utilizing this as a tool.  The link below is to my company page. We had to add the states PAO as an admin to control any content deemed questionable to the representation of the NCNG.