The pandemic pushed P&G into the metaverse. That decision could be very lucrative

Experts predict much of the internet will be metaverse-based by 2030. Not wanting to be left behind, leading brands are dabbling in virtual environments now and finding there is a potential to make a lot of money.

McKinsey & Company tells businesses, “Now is the right time to adopt a-test-and-learn mindset.”

Cincinnati-based Procter & Gamble has been in the gaming space for the last five years. At the January 2020 Consumer Electronics Show, it debuted its metaverse space, LifeLab. The company describes it as “an immersive hub where consumers could learn about P&G and interact with people and products from some of our most iconic brands.”