The origin of the 'distracted boyfriend' meme?

You're not alone if this image looks familiar to you.

Though you've probably never seen a photo of Staff Sergeant Louis Cappazzoli or US Navy recruits Nancy Kelley and Joe Ewing, there is probably something in this picture that you do recognise.

That is, of course, the striking resemblance it bears to the "Distracted Boyfriend" meme which has been ubiquitous in social media in the past couple of years.

It became so popular that even country music legend Dolly Parton tweeted a meme last year, with a play on one of her most iconic songs.