The Irony of Anti-Rainbow Capitalism

Many accuse these major corporations of insincerity. Surely they “love pride” after gay marriage was legalized and pop culture features more gay stars. But where were they during the years when coming out was still stigmatized?

Other express concern toward the lack of attention given to the injustices that LGBT people still face, namely homelessness of LGBT youth and violence against transgender people. The optimistic picture these corporations paint whitewashes (or better, rainbow-washes) the continuous struggle toward full equality.