Peloton stock plunges after 20,000 members canceled subscriptions while waiting for recall | CNN...

Their game plan went kaput the moment people weren't on unofficial house arrest anymore. What they should've done was adapt. They could've linked up with the likes of Pokemon Go, The Conqueror, and other things to reward people for completing X amount of distance, or better yet come up with their own challenges that could be fulfilled inside or out. Last I checked they didn't because they're like games of old that don't have a set ceiling for points and benchmarks. All they are is cycling equipment for people who are ok with dropping more money than most would on their products.