Losing hearts and minds: The desperate state of US influence operations

"But that effort to limit the scope of influence operations has put the United States at a distinct disadvantage. The world now accesses and absorbs truth in an environment saturated by individualized digital media streams in place of once-credible national broadcasts. Adversaries are exploiting social media to reach billions around the world with messages tailored down to the individual level. And they are increasingly able to do so as national narratives collapse and trust erodes in Western institutions, including the U.S. military. "