Posted on Jul 1, 2024
Gen Z's shopping decisions are heavily driven by TikTok and influencers, report finds
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“Where past generations visited department stores or shopping malls to buy basics or check out new styles, Gen Z are looking for trends online, following idols and influencers and aspiring to wear the same clothing,” the report said.
Gen Z's shopping decisions are heavily driven by TikTok and influencers, report finds
Posted from cnbc.com
Shopping
Generation
Social Media
Posted 5 mo ago
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It’s crazy how much influence TikTok and influencers have on Gen Z’s shopping habits. I was chatting with a friend recently about how they’ll see an outfit on an influencer, and bam, they’re immediately looking for it online or checking out the brand. Even I’ve been tempted to buy something after seeing it pop up on my TikTok feed.
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