On June 27, 2016, Alvin Toffler, American author (Future Shock, Power Shift, The Third Wave), dies at age 87. I would highly recommend his books Future Shock, The Third Wave, and Powershift. From the article:
"The Tofflers argued that society is undergoing an enormous structural change, a revolution from an industrial society to a "super-industrial society". This change overwhelms people. He believed the accelerated rate of technological and social change left people disconnected and suffering from "shattering stress and disorientation"—future shocked. The Tofflers stated that the majority of social problems are symptoms of future shock. In their discussion of the components of such shock, they popularized the term "information overload."
This analysis of the phenomenon of information overload is continued in later publications, especially The Third Wave and Powershift.
In the introduction to an essay entitled "Future Shock" in his book, Conscientious Objections, Neil Postman wrote:
"Sometime about the middle of 1963, my colleague Charles Weingartner and I delivered in tandem an address to the National Council of Teachers of English. In that address we used the phrase "future shock" as a way of describing the social paralysis induced by rapid technological change. To my knowledge, Weingartner and I were the first people ever to use it in a public forum. Of course, neither Weingartner nor I had the brains to write a book called Future Shock, and all due credit goes to Alvin Toffler for having recognized a good phrase when one came along" (p. 162).
Development of society and production Edit
Alvin and Heidi distinguished three stages in development of society and production: agrarian, industrial and post-industrial.
All these waves develops own "super-ideology” with which explain the reality. This ideology affects all the spheres which make up a civilization phase: technology, social patterns, information patterns and "power" patterns.
The first stage began in the period of the Neolithic Era when people invented agriculture, thereby passing from barbarity to a civilization. A large number of people acted as prosumers (eating their grown food, hunting animals, building their own houses, making clothes,....). People traded by exchanging their own goods for commodities of others. The second stage began in England with the Industrial Revolution during which people invented the machine tool and the steam engine. People worked in factories to make money they could spend on goods they needed (it means they produced for exchange, not for use). Countries also created new social systems. The third stage began in the second half of the 20th century in the West when people invented automatic production, robotics and the computer. The services sector attained great value.
The Tofflers proposed one criterion for distinguishing between industrial society and post-industrial society: the share of the population occupied in agriculture versus the share of city labor occupied in the services sector. In a post-industrial society, the share of the people occupied in agriculture does not exceed 15%, and the share of city laborers occupied in the services sector exceeds 50%. Thus, the share of the people occupied with brainwork greatly exceeds the share of the people occupied with physical work in post-industrial society.
The third wave led to the Information Era (now). Homes are the dominant institutions. Most people carry on their own production and consumption in their homes or electronic cottages, they produce more of their own products and services and markets become less important for them. People consider each other to be equally free as vendors of prosumer-generated commodities."