An inside look at how the Girl Scouts chose their next cookie flavor, Raspberry Rally

https://www.npr.org/2022/08/24/ [login to see] /girl-scout-cookies-raspberry-rally
A new Girl Scout cookie has joined the lineup. Meet Raspberry Rally, which is being called the sister of the iconic Thin Mint. Or is it a challenger?

"We hope that we'll hear some healthy competition from folks – maybe a little Thin Mint-Raspberry Rally battle," Wendy Lou, the chief revenue officer of Girl Scouts of the United States of America, told NPR.

Usually, Girl Scouts launches a cookie with a new design, totally unlike its predecessors. Reimagining a cookie with an existing format is something new for them, Lou said. But while the Raspberry Rally may be comparable to a Thin Mint, Girl Scouts still had to develop its flavor and internal color.

From concept to production, it takes about two years to debut a new Girl Scout Cookie. Girl Scouts of the United States of America, or GSUSA, first conduct market research and receive input from Girl Scout troops and cookie fans for ideas. The company also researches consumer trends to see what's popular. Because berry flavors are currently popular, Lou said, they realized a raspberry cookie could be a hit.