Posted on Jul 1, 2024

Gen Z's shopping decisions are heavily driven by TikTok and influencers, report finds

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“Where past generations visited department stores or shopping malls to buy basics or check out new styles, Gen Z are looking for trends online, following idols and influencers and aspiring to wear the same clothing,” the report said.

Gen Z's shopping decisions are heavily driven by TikTok and influencers, report finds

Posted from cnbc.com

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Shopping

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Social Media

Posted 4 mo ago

Responses: 1

SFC Birk Ellis

Posted 4 mo ago

So, Gen Z are the new aged sheep? No longer leaders but merely followers.

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Gen Z's shopping decisions are heavily driven by TikTok and influencers, report finds

Gen Z's shopping decisions are heavily driven by TikTok and influencers, report finds

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