Gen Z is suddenly obsessed with Snoopy — and not just because he's cute

https://www.npr.org/2023/12/15/ [login to see] /puffer-snoopy-gen-z-obsessed
It's Snoopy's world, and Gen Z is just living in it – apparently.

The anthropomorphic, imaginative beagle made his Peanuts comic strip debut in October 1950. More than half a century later he's winning over yet another generation of fans, with the TikTok views and sold-out store shelves to prove it.

Take, for example, Puffer Jacket Snoopy: a plushie wearing a striped hat and blue coat, just like the one that hand-drawn Snoopy started rocking in 1984.

The toy has become so elusive that teens and twenty-somethings are going viral for filming themselves scouring CVS stores simply trying to track one down. It retailed (when it was in stock) for around $15, but is being resold on sites like eBay for as much as $100.