https://www.npr.org/2023/11/17/ [login to see] /advertiser-exodus-grows-as-elon-musks-x-struggles-to-calm-concerns-over-antisemi
Advertisers are leaving the site formerly known as Twitter after a new report found that pro-Nazi content was appearing next to company ads and Musk himself supported a baseless antisemitic conspiracy theory to his 163 million followers.
IBM confirmed on Thursday that it is stopping advertising on X, saying the company has "zero tolerance for hate speech and discrimination."
The European Commission also condemned X's promotion of hate speech, confirming during a press briefing on Friday that it would no longer advertise on any social media platform.
As of Saturday morning, Disney, Comcast NBCUniversal, Warner Bros., Lionsgate, Paramount Global and Apple had all announced they were pulling ads from X, according to multiple news outlets that cited sources at the companies.