Kansas City Chiefs dreamed of building an international fanbase. Then Taylor Swift came along

When the pop star wove the team’s name into a song in Argentina on Saturday, millions of people around the world stopped what they were doing and took to Google.
On Saturday night, Google searches for the word “Chiefs” (who weren’t playing that weekend) were just about non-existent until — at about 2 a.m. local time — they saw a 150% spike.

That was the moment when Taylor Swift wove the phrase “the Chiefs” into her song “Karma” during a concert in Buenos Aires, where it was about 11 p.m.

“Karma is the guy on the Chiefs, coming straight home to me,” Swift sang that night, in place of the usual “Karma is the guy on the screen, coming straight home to me.” The presumed “guy,” Chiefs tight end Travis Kelce, was in attendance and watching the moment unfold.