Social media has been awash with false claims, conspiracy theories and hateful content surrounding what's happening in Israel and Gaza - and questions over whether inauthentic accounts are being used to manipulate the conversation.
As violence unfolds on the ground, I've been looking into who is behind this.
When I opened up my TikTok For You Page earlier this week, I was met with a video showing a young Israeli woman being taken hostage by Hamas fighters on 7 October. The footage was shocking.
When I scrolled through the comments, the reaction was not what I expected.
While some were distressed by the post, other users falsely suggested this footage was not what it seemed.
They said the woman in it is "not a civilian" but a soldier, or that the clips had been staged to frame Hamas.
Some claimed there's no evidence the group have acted violently towards hostages.
The clip, which has been verified by the BBC, shows a young woman covered in blood being pushed into a car by armed men. It was filmed on the outskirts of Gaza City in Sheijia.
I scrolled through several more videos and posts about hostages on other social media sites and spotted similar comments.
Israeli people are subject to compulsory national service - but evidence suggests many of those taken hostage by Hamas are civilians, like the people featured in these videos. The hostages include festival-goers and children.
Disinformation is not limited to accounts seeking to undermine violence against hostages, either. Profiles supporting the actions of the Israeli government have also shared misleading and hateful content.