Big Bonuses, Relaxed Policies, New Slogan: None of It Saved the Military from a Recruiting Crisis...

In March, the Army resurrected the popular and long-running 1980s and 1990s-era slogan, "Be All You Can Be." The new ad replaced the previous "What's Your Warrior" marketing effort, which encouraged young Americans to enlist into a force with a diverse range of high-tech fields that would make them desirable job candidates in the civilian world one day.

Old slogan revamped is not the answer. Development and implementation of a new MOS for recruitment in the enlisted and warrant officer relm. These are not the way.

My experience is

Recruitment or being a Recruiter is a different experience one must be able establish relationships and close a sale. Customer service beyond reproach is required.