The sound of a single gunshot echoes around the street as a man in a white t-shirt runs away from where an Israeli military jeep has been sighted.
In that instant, blood is seen spraying above him and he collapses forwards.
Ameed al-Jaghoub, unarmed and apparently rushing to help a wounded man, had been shot in the back of the head during an Israeli raid in the occupied West Bank village of Beita.
Nearly a fortnight on, he remains critically ill in intensive care.
Mobile phone footage of the moment the 33-year-old was hit is among the clearest documentation in recent years of the use of lethal force by Israeli troops against an unarmed Palestinian.
His case is the latest to be highlighted by human rights groups, who say that casualty rates from what they describe as "unjustified" use of force are at their highest in two decades.
It comes with the West Bank engulfed in a crisis of violence involving a rising number of deadly attacks by Palestinians against Israelis, growing mob violence by Israeli settlers, and waves of lethal Israeli military raids into Palestinian cities.