Mattel tried to report financials. All anyone wanted to talk about was 'Barbie'

https://www.npr.org/2023/07/27/ [login to see] /mattel-tried-to-report-financials-all-anyone-wanted-to-talk-about-was-barbie
The Barbie movie is dominating just about everywhere – the box office, social media feeds, brand deals, the list goes on. One place the movie hasn't yet made an impact? Mattel's quarterly earnings.

The toy company reported financial earnings on Wednesday. The report only covered company finances through June, so impacts from the blockbuster film released earlier this month remain to be seen. The company's overall sales were down, in-line with the company's expectations. Despite early buzz around the movie, Barbie sales declined – shoppers were more interested in Monster High and Disney-branded dolls.

But in the company's earnings call, company executives and industry analysts alike were seeing pink.

An update on finances quickly pivoted to the success of the Barbie movie, with Mattel CEO Ynon Kreiz saying the film's theatrical debut is a milestone for the company, and part of a larger shift in the company's strategy.