Miller Lite 'Has Joined the Woke Cult': Conservative Reaction to New Beer Brand Ad Campaign -...

CPT Jack Durish beer drinkers have lost their minds. They might as well look into AA. They are going to need a program for support

Another case of just not knowing your demographic.

Molson Coors has a number of brands (such as Blue Moon, Killian's, Carling, Leinenkugel, Pilsner Urquell, and Redd's to name a few) that are "upscale." And Annheuser-Busch has Shock Top, Stella, and to a lesser extent Land shark. They can go ahead an market those brands to the "elites."

But no one who can afford a Stella or a Founder's or a Sierra Nevada - or even a Corona - is buying Bud Light or Miller Light (or Bud or MGD).

Bud Light and Miller Light are (primarily) purchased by the lowest common denominator. So they should be marketed the same.

Most folks don't know they extent of Molson Coors' labels. If they were smart, they would be running ads against themselves. Run Miller and MGD ads targeting the rural rednecks, and mocking those pansies who drink Blue Moon. And Blue Moon ads for the refined connoisseur who is better than those rednecks in both culture and taste. (And target females with Redd's, Leinenkugel's, Molson, and/or one your your Seltzer Brands, like Topo Chico.)

Same for AB with Stella and Bud/Bud Light.

You can target BOTH demographics, just do it with the right brand.


I don't drink beer. So it makes no never mind to me. Neither company is going to gain or lose my money, regardless of how they market. I am just pointing out how stupidly they have gone about this.