Bad taste? McDonald’s vows to remove McCrispy ad next to crematorium sign

The US fast-food restaurant chain McDonald’s has pledged to remove an advertisement for its new McCrispy chicken sandwich that was placed across from a crematorium in England.

The McCrispy advertisement was placed at a bus stop in Cornwall, England, that is next to a road sign pointing motorists toward the Penmount crematorium, according to the local news outlet Cornwall Live.

One woman whose mother-in-law was cremated at the crematorium last year told the outlet, “Although I can see the funny side [of the advertisement], it is tasteless, and I’m sure some grieving family members won’t like to see it when visiting Penmount for the funeral and cremation of a loved one.”

In a statement to Business Insider, a representative of the Chicago-headquartered McDonald’s chain said the company was not aware that the McCrispy bus stop ad in question was so close to a crematorium road sign.

“In light of the concerns raised by Cornwall Live, we have asked for our advertisement to be removed,” the rep’s statement added.

Some online users found the ad’s placement to be darkly comical. One wrote on Facebook saying: “My parents are in this crematorium. My old man had a brilliant sense of humour, so I’m sure he would have chuckled at this!”