Millennial nostalgia brings '80s, '90s back into trend

"Lizardi argued the entertainment industry encouraged a perpetual attachment to adolescence for the now-grown '80s and '90s kids, hoping to make connections to past franchises and hook new generations. He called this practice creating "eternal brands." These reboots target millennials especially – a generation often cited as being particularly prone to nostalgic feelings – and one that is typically defined as those born from 1981 to 1996, Lizardi said."