It's spooky how fast Spirit Halloween stores pop up. Here's how the retailer does it

https://www.npr.org/2021/10/05/ [login to see] /spirit-halloween
In the world of spooky commerce, there's one name that rises above the rest: Spirit Halloween. The seasonal retailer sells costumes, decorations and just about anything else somebody might need for Halloween.

Despite only operating from early August to early November, Spirit Halloween has become as much a part of the fall season as pumpkin patches and sweater weather, and with more than 1,400 locations in the United States in Canada, it's not hard to understand why.

Spirit Halloweens are everywhere. They appear seemingly overnight, taking over vacant buildings, then they disappear — only for the cycle to repeat itself next year