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Posted 2 y ago
Responses: 2
So True! Target did not last long. Sears died here also a couple years ago.
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My experience in the world of retail is that retailers most often use a cookie cutter approach to merchandising their stores with no leeway for store managers to change those product assortments by taking out items that don't fit their particular market and adding those items that would sell well in that neighborhood.
A hair care assortment that is the same in a 70% African American customer base should not be the same as the assortment in a store that serves a market of 80% Caucasian for instance.
That holds true for other categories as well like hair care, shaving, magazines, pain relievers, antacids particularly when you add other groups to the mix, particularly Hispanics
A hair care assortment that is the same in a 70% African American customer base should not be the same as the assortment in a store that serves a market of 80% Caucasian for instance.
That holds true for other categories as well like hair care, shaving, magazines, pain relievers, antacids particularly when you add other groups to the mix, particularly Hispanics
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