Latino viewers heavily influence the popularity of streaming shows, a study finds

https://www.npr.org/2022/09/16/ [login to see] /latino-viewers-heavily-influence-the-popularity-of-streaming-shows-a-study-finds
A new study from Nielsen finds that Latino viewers not only love to watch shows on streaming platforms, but they also influence which are the most popular.

Researchers looked at 530 shows that streamed in 2021 and the first part of 2022 in English and Spanish. The study found nearly half of the shows considered the most "bingeable" had Latinos in front of and behind the cameras, as writers, directors and producers.

"I think that's a really important marker for how Latinos are influencing America's most watchable entertainment," says Stacie de Armas, Senior Vice President at Nielsen.

The study shows that Latino-led content attracted new viewers to streaming platforms, and then they stayed to watch other shows.