Posted on Aug 18, 2022
Japan launches a contest to urge young people to drink more alcohol
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https://www.npr.org/2022/08/18/ [login to see] /japans-tax-alcohol-young-people-campaign
Young people turning away from alcohol is generally welcomed as a positive trend. But it's bad news both for booze companies, and governments that are watching lucrative alcohol tax revenues dry up along with the populace.
Japan's National Tax Agency is clearly concerned: It's taking an unorthodox approach to try to get young Japanese adults to drink more, in an online contest dubbed Sake Viva!
The project asks young people to submit business plans to lure a new generation into going on the sauce, saying Japan's sake, beer and liquor makers are facing challenges that the pandemic has made even worse.
Young people turning away from alcohol is generally welcomed as a positive trend. But it's bad news both for booze companies, and governments that are watching lucrative alcohol tax revenues dry up along with the populace.
Japan's National Tax Agency is clearly concerned: It's taking an unorthodox approach to try to get young Japanese adults to drink more, in an online contest dubbed Sake Viva!
The project asks young people to submit business plans to lure a new generation into going on the sauce, saying Japan's sake, beer and liquor makers are facing challenges that the pandemic has made even worse.
Japan launches a contest to urge young people to drink more alcohol
Posted from npr.org
Alcohol
Taxes
Japan
Beer
Wine
Posted >1 y ago
Responses: 3
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They seem to be smoking more again which will have an affect on taxes. Increased receipts from marijuana will also positively affect government coffers.
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PO1 William "Chip" Nagel Maybe they are shooting at the 2nd order effect of increasing their population too
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