Xbox promotes Asian characters and creators amid calls for greater diversity in games

https://www.npr.org/2022/05/27/ [login to see] /microsoft-xbox-asian-representation
Asian characters have a long history in video games, thanks to Japanese giants like Nintendo and Sony. Now, US-based Microsoft is taking pains to acquire, promote, and create more games with Asian characters — as the industry responds to increased calls for diverse representation.

The move fits in with Microsoft's larger strategy to acquire new content and expand their global reach. The company has been on a spending spree, buying up game companies to broaden their roster on services like the subscription-based Xbox Game Pass. Earlier this year, Microsoft purchased the beleaguered Activision Blizzard. Back in 2020, it absorbed Skyrim publisher Bethesda. The Xbox brand now boasts a more diverse lineup of games than ever before, both in terms of genre as well as representation.