Aiming For Zero

QUESTION: What do you guys know about this group and their shooting matches? What I know is only from their website and I hope some of you have had some exposure to this "Aiming for Zero" program, as well as the parent organization "Active Heroes", and could share with me your experiences and impressions.

BACKGROUND: My shooting club and I have been asked to help out by setting up a match and maybe a series of matches locally. It looks like a good fit since a good percentage of our club membership are a mix of active, reserve, guard and retired military. We have been running club pistol and multi gun matches (on & off) for some time. We would most likely be willing to support but as a small club can not subsidize these matches.