The Kansas Livestock Association pushed for the labeling law as part of a national initiative to protect the cattle industry's meat-selling market share.
The power of the Kansas cattle industry means grocery shoppers in the state won't be buying anything called sausage or burger unless it's made of animal parts.
Gov. Laura Kelly recently signed a bill into law requiring meat substitutes to be sold with labeling that makes clear they come from plants, not livestock.
It's part of a national effort from the meat industry to stave off competition from a range of products cutting into its market share. The Kansas Livestock Association pushed for the law for years, arguing it will spare consumers from confusion.
“It became pretty clear they were using deceptive labels to market their products,” KLA lobbyist Aaron Popekla said of meat alternative producers.
The law had bipartisan support, receiving a unanimous vote in both the Kansas House and Senate.