Posted on Jan 18, 2022
Microsoft set to acquire the gaming company Activision Blizzard for $68.7 billion
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https://www.npr.org/2022/01/18/ [login to see] /microsoft-set-to-acquire-the-gaming-company-activision-blizzard-for-68-7-billion
Microsoft says it is set to buy games behemoth Activision Blizzard. According to a press release, the move allows Microsoft, the maker of Xbox, to take up space in the mobile gaming space as well as the oncoming metaverse.
Activision Blizzard is behind such storied franchises as Call of Duty, StarCraft, Candy Crush, and more. That varied roster allows the company to reach a broad audience — from dabblers to esports enthusiasts.
But the company has a fair share of baggage. In November, the Wall Street Journal reported that Activision Blizzard CEO Bobby Kotick knew about years of sexual misconduct claims — from alleged rapes to harassment — and didn't notify the company's board. The company is currently being sued by California's Department of Fair Employment and Housing for its failure to pay women equally as well as its "frat boy workplace culture." In September, the company settled an $18 million lawsuit with the Equal Employment Opportunity Commission over allegations of harassment and discrimination against female employees.
Microsoft says it is set to buy games behemoth Activision Blizzard. According to a press release, the move allows Microsoft, the maker of Xbox, to take up space in the mobile gaming space as well as the oncoming metaverse.
Activision Blizzard is behind such storied franchises as Call of Duty, StarCraft, Candy Crush, and more. That varied roster allows the company to reach a broad audience — from dabblers to esports enthusiasts.
But the company has a fair share of baggage. In November, the Wall Street Journal reported that Activision Blizzard CEO Bobby Kotick knew about years of sexual misconduct claims — from alleged rapes to harassment — and didn't notify the company's board. The company is currently being sued by California's Department of Fair Employment and Housing for its failure to pay women equally as well as its "frat boy workplace culture." In September, the company settled an $18 million lawsuit with the Equal Employment Opportunity Commission over allegations of harassment and discrimination against female employees.
Microsoft set to acquire the gaming company Activision Blizzard for $68.7 billion
Posted from npr.org
Computer Games
Video Games
Microsoft
Edited 3 y ago
Posted 3 y ago
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Yup got the internal announcement that leaked out to the press this morning about it.
Its pretty exciting that Microsoft is making these moves. Clearly shows that being in the gaming "software" side of the business makes total sense. Now that Gamepass is full steam ahead, with the addition of Bethesda + Activision Microsoft has positioned itself to have not just tier 1 exclusives but also dominate the gaming industry as a whole. Sony is more than likely going to have to rethink their strategy. They are coming up with their own version of gamepass BUT now they will struggle to sign up studios to it especially now that microsoft owns such a large publisher.
Its pretty exciting that Microsoft is making these moves. Clearly shows that being in the gaming "software" side of the business makes total sense. Now that Gamepass is full steam ahead, with the addition of Bethesda + Activision Microsoft has positioned itself to have not just tier 1 exclusives but also dominate the gaming industry as a whole. Sony is more than likely going to have to rethink their strategy. They are coming up with their own version of gamepass BUT now they will struggle to sign up studios to it especially now that microsoft owns such a large publisher.
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