Lord Haw-Haw: The Story of William Joyce - Historic UK

On September 18, 1939, William Joyce's first Nazi propaganda broadcast took place. From the article:

"After his arrival in Germany, Joyce immediately got to work. His initial broadcasts were focused on inciting distrust within the British public towards their government. Joyce tried to convince the British people that the British working class was being oppressed by a nefarious alliance between the middle class and Jewish businessmen of the upper class, which had control of the government. Additionally, Joyce used a segment called “Schmidt and Smith” to relay his propaganda. A German colleague of Joyce’s would assume the role of Schmidt, while Joyce would portray Smith, an Englishman. The two would then engage in discussions about Britain, with Joyce continuing his previous pattern of degrading and attacking the British government, people, and way of life. During one broadcast, Joyce exclaimed:

“The whole system of English so-called democracy is a fraud. It is an elaborate system of make-believe, under which you may have the illusion that you are choosing your own government, but which in reality simply insures that the same privileged class, the same wealthy people, shall rule England under different names… Your nation is controlled… by big business… newspaper proprietors, opportunist statesmen… men like Churchill… Camrose and Rothermere.”

Lord Haw-Haw
Thanks to Joyce’s caustic rhetoric, British audiences found “Germany Calling” to be quality entertainment. Joyce’s dramatic, fiery oratory was much more entertaining than the somber, dry programming of the BBC, and his show became a hit. He was given the moniker of “Lord Haw-Haw” in 1939 by the British press because of “the sneering character of his speech.” By 1940, it was estimated that “Germany Calling” had six million regular listeners and 18 million occasional listeners in the United Kingdom. Joseph Goebbels was immensely pleased by Joyce’s broadcasts. He wrote in his diary, 'I tell the Führer about Lord Haw-Haw’s success, which is really astonishing.'”