Now, this is more my speed - a 0.5K charity race! It starts at a brewpub (with a free pint), and ends .5k away at another brewpub (with another pint). And donuts! In all honesty, they will probably raise more money than other races. Only in Texas!
I remember an "athletic event" we organized in my undergrad days. We set up cans of beer on a fence post. The contestants had a "Le Mans start" from 25 yards away. They had to run to the fence, open and drink their beer, and return to the finish line with the empty can.