MAJ Dr. Janet Alvarez Gonzalez

Army National Guard | Public Affairs Officer

Dates of Service: Feb 2006 - Dec 2016

VETERAN

100% Complete

8 Endorsements

51 Contacts

Influence Score: 13,550
4,305 out of 865,848 Veterans

About Discussions

Promotions

Feb 06
Oct 10

Commissioning Source: OCS, Oct 2007

Recent Activity -

Bio

Award winning bi-lingual multicultural marketing and advertising professional including: • In 2019 Dr. Janet Álvarez González received the Latin MAYA Award – Premios MAYA Academy Award from Bolivia for Lifetime Achievement in Cinematography, Media and Literature. • 2015 Latin Golden Award for Achievement in Media Production by the Foreign Press Association • More than 19 years in strategy development and execution, research, and creative execution. • Expert in channel/distribution development, Public Relations, Branding, Social Media, online marketing. Dr. Janet Alvarez Gonzalez is an Award winning marketer, investigative reporter, film scriptwriter. Born in Puerto Rico, she began her career in the late 1980's as a director and producer for US television and radio networks PBS NPR, FOX and Jay Sears News Services, interviewing personalities such as President Mikhail Gorbachev, Lieutenant Colonel Oliver North, Vice-President Al Gore.

Military Experiences

Oct 2008 - Dec 2016

Public Affairs Officer

HQ | Camp Mabry, TX

• Produced news feeds and stories, television programs, transmitted at Telemundo, NBC, Univision, and Pentangon Network. • Utilized in-language and in-culture marketing tactics in language-specific media for the Hispanic segments (TV, print, radio, online, events, and sponsorships / partnerships) to drive customer acquisition and retention. • Produced and coordinated a variety of methods, media and techniques such as news releases, radio and television programs, web-based venues (Facebook, Twitter) feature articles, editorial boards, personal appearances, news conferences, exhibits, and brochures. • Supervised and provided guidance on operations of radio, television, and press for command information purposes for the National Guard, Air National Guard Texas State Guard at Operation Lone Star. Directed methods of communicating information and developed media plans to target the Hispanic population by establishing community relations with the media community (Telemundo, NBC and Univision) for the National Guard, Air National Guard and the State Guard at Operation Lone Star. • Resulted in a 200% increase in public participation. • Represented the Texas State Guard at the 3rd International Public Affairs Conference, Texas Military Forces. Honorable Discharge December 2016.

Feb 2003 - May 2008

Public Affairs Officer

HQ | San Juan, PR

• Served as Staff Member of the General’s Readiness and Mobilization Advisory Group. • Developed and managed the key metrics of the Puerto Rico National Guard. • Assessed Military Institute resources needs and ensured that the resources were planned for, acquired and properly implemented. • Provided input on utilization of HQ resources. • Risk Management. • Created multi-media campaign of the programs geared. •.Provide media training for senior leaders in PR. • Respond to media queries. • Plan and coordinate community events. • Develop and execute communication plans. • Evaluate the effectiveness of communication activities. • Supervise photojournalists and broadcasters. • Advise senior leaders on the implications of unit actions. • Communicate news and information to the internal military audience.