What do you think of the National Guard spending $50 million on promoting the military at NFL Games?

The military has long advertised at sporting events and during sports broadcasts as a way to reach potential recruits. But new revelations about deals between professional football teams and the National Guard have caused a stir over whether the military and the league should be more transparent about what's a display of goodwill toward the troops and what's a paid advertisement.
http://www.latimes.com/sports/nfl/la-sp-nfl-military-20150512-story.html