Posted on Oct 5, 2014
Do you trust people who are paid to endorse products or services ?
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I don't know about you, but I find it hard to trust the endorsement of a product or service by someone who is being paid to do so. It would be interesting to see if these people would continue to promote certain products if they weren't paid for the endorsements. Are they endorsing the product or are they just endorsing the checks?
Posted in these groups: Endorsements
Trust
Trust
Posted 10 y ago
Responses: 2
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Paid endorsements are nothing more than another form of advertising and should be viewed as such. In that respect, I trust them as much as I trust any other advertisement (which isn't much).
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Mostly, they're endorsing the paycheck. That's part of the game, right? Get a star or a star athlete to endorse your product, and it sells, because "we" want to use the same cologne, car, insurance, etc., as the star or athlete.
I just saw a Peyton Manning commercial for Nationwide insurance. It was a nice commercial. I don't know, but I doubt Peyton was a Nationwide customer before the commercial deal came along.
I just saw a Peyton Manning commercial for Nationwide insurance. It was a nice commercial. I don't know, but I doubt Peyton was a Nationwide customer before the commercial deal came along.
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