Posted on Jul 21, 2015
Elizabeth Malkin
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It is said that viewers retain 95% of a message when they watch it in a video compared to 10% when reading the same information presented in text. As a result, many companies are starting to use video campaigns to market their goods and services to different demographics as a way to elicit a greater affinity for the company.

We put together a best practices article for organisations who are hoping to use video marketing for the military, if they are going to try to do it we want them to know why and have some examples and suggestions of ways to make the videos entertaining and useful.

What do you think of video marketing? Does it work for you? Do you like to share videos that you see that you think are interesting or funny or a good information source?


http://blog.rallypoint.com/2015/07/marketing-insights-for-reaching-the-military-video-campaigns.html
Edited >1 y ago
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