A Tennessee store put up a "no gays allowed" sign, and it's totally legal?

As much as I think discriminatory behavior is wrong on a visceral level, I say let the Free Market sort it out.

If you act like an ass in the global community, you will find yourself without customers very very quickly.

Strictly speaking, unless you are in a very niche market, it is just "bad business" to INTENTIONALLY exclude any client base. That's just lost sales, which is lost profit, which is lost payroll for you as a business owner. That doesn't get "better with age." It gets worse.

People don't remember you kindly later on as the one with the "Oh, that's Billy. He was the one who said 'no Gays. Let's give him our business." They remember you when Cousin Tanya ends up being gay, and you were a jackass, even if they were one themselves.

I've worked EMS in Grainger County. I know this individual. While I will defend his right of freedom of speech/expression, I can not agree with his stance. Given that there are probably only about a dozen homosexual (publicly known anyway) individuals in the whole County, I don't see it impacting his business very much. Washburn is a small isolated community as is so his customer base isn't very large to begin with. MOST of the people are decent folk. They are woefully out of touch with modern times though.

The world would be such a better place if people stopped being covert about their phobias. That way I could avoid them. I could just ask, "Are you a racist or homophobe?" If they say yes I can move along.