Posted on May 23, 2015
Tom Hanks to head 'Hidden Heroes' campaign - just a PR scam?
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The awareness campaign was one of several announced initiatives aimed at helping strengthen military and veteran caregivers, who often feel frustrated and overwhelmed with their multiple responsibilities.
http://www.militarytimes.com/story/military/benefits/health-care/2015/05/21/hanks-to-head-hidden-heroes-campaign/27720225/
http://www.militarytimes.com/story/military/benefits/health-care/2015/05/21/hanks-to-head-hidden-heroes-campaign/27720225/
Posted >1 y ago
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Personally, I question the value of all these "public awareness" campaigns. Especially when their costs are not openly discussed ... how much is Tom Hanks being paid to do this? I am reminded of the recent revelation that the NFL was getting paid big bucks for something that we all assumed was being done as a patriotic gesture and in appreciation of the troops.
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