It was 2018, two years before the tidal wave of diversity initiatives unleashed by George Floyd’s death, and Starbucks needed a public relations win. The coffee giant was under fire after an employee at one of its stores mistakenly called the police on two black men, prompting the company to announce a "multiphase effort" to become "more diverse, equitable, and inclusive."
Part of that effort was a series of "civil rights assessments" conducted by Covington & Burling, one of the top white shoe law firms in Washington, D.C., under the leadership of former attorney general Eric Holder, a senior counsel at the firm.
Holder—who has charged as much as $2,295 an hour for such work—issued a final report in 2021 that outlined the steps Starbucks had taken to promote "equity." They included tying executive pay to diversity targets, setting spending goals for "diverse suppliers," and launching a mentorship program for "BIPOC" employees, which Holder pressed the company to expand. Each initiative, he wrote, demonstrated the coffee maker’s "commitment to civil rights and equal treatment."